At Brew, the chronograph has always been tied to ritual. Specifically, the ritual of timing espresso. The 30-second extraction window became the spark that inspired our design language: purposeful sub-dials, bold accents, and a watch that invites interaction. To bring that idea to life in a modern, practical way, we chose to build many of our chronographs around a meca-quartz movement.
A meca-quartz movement is a hybrid system where two distinct mechanisms work together in partnership. The timekeeping functions: hours, minutes, and running seconds are controlled by a quartz movement, ensuring dependable accuracy day after day. The stopwatch functions, however, are driven by a mechanical chronograph module. When you press the pusher, you feel a crisp, decisive click. When you reset the chronograph, the hand snaps back instantly to zero. Both systems are powered by a single battery, yet each plays a specific role.
This combination allows us to merge precision with personality.
Quartz technology provides the reliability and consistency that makes a Brew watch easy to live with. You can set it and trust it. At the same time, the mechanical chronograph module delivers the tactile engagement enthusiasts appreciate - that satisfying, intentional act of starting and stopping time.
Compared to a fully mechanical chronograph, a meca-quartz watch can also be slimmer and more durable. The construction allows for a more compact case profile, which aligns with Brew’s ergonomic, retro-industrial design language. It is generally more resilient in everyday wear, less costly to maintain, and quicker to service. All practical benefits that support how our community actually uses their watches.
For Brew, choosing meca-quartz isn’t about compromise. It’s about intention. We design watches to be worn daily — in cafés, studios, offices, and on the move. The movement supports that philosophy by offering accuracy, tactile satisfaction, and long-term reliability in one cohesive system.
It’s a modern solution for a timeless ritual: measuring the moments that matter, one espresso shot at a time.
