Brew your own special moments
I believe in the daily ritual of taking coffee breaks, and I look forward to that time of peace when I can unwind and relax myself from the rush of everyday life. There are so many individuals worldwide that enjoy their coffee breaks - it's the perfect moment to meet friends, go on casual dates, and enjoy some personal time. The brand philosophy is simple: the break is less about the consumption of coffee and more about savoring - savoring that very moment in time.
The Brew watch collection is designed to celebrate and capture our enjoyable coffee experiences. I've drawn inspiration from industrial espresso machines, which feature a special blend of warm contrasting colors and a variety of brushing effects.
This combination of colors and textures help to emphasize every component that is used to create this beautiful timepiece. Similar to an espresso machine, they express their own industrial nature with unique vented aesthetics seen on the sides, caseback, and crown.
I was able to collectively take my passion and design process and immerse it all within the Brew collection. Ultimately, I want others to feel more connected with the daily ritual they enjoy.
It's my mission to share this story, and also to allow you to personally relate to this unique piece and remind you of the importance of time.
About the Designer
Jonathan Ferrer is the designer and founder of Brew Watch Co. He studied industrial design at New Jersey Institute of Technology where he is currently an adjunct professor and teaches students design and manufacturing.
He has been working professionally within the watch industry for 10 years. Coming from a lineage of jewelry designers, he set off across the globe working with some of the world's finest manufacturers, suppliers, and craftsman in order to learn the trade himself and further his education within the industry. Working on his passion project, Brew. He began designing watches in the cafe. It was in that place that he designed and brought to life Brew watches.
Watch Design
Each individual component has been designed, engineered and tested thoroughly in order to produce a truly unique timepiece that is far from ordinary. Brew watches are for people that are searching for a well designed product with a creative process that brings it all to life.
From the precise dimensions that make it comfortable for everyday wear. Down to the supple Italian leather chosen to make the straps that are put onto each watch.
Meticulous Craftsmanship
We only use the best materials in our watches with a high level of precision and detail. Each Brew case is CNC machined out of a solid billet of 316L stainless steel. Then individually hand polished and brushed on each case profile.
Finally, each watch goes through extensive testing and quality control. Ensuring the longevity of the timepiece as well as providing an accurate and reliable tool that can be worn and trusted. We're proud to say that each watch is ready for all adventures of life and that you can be sure that it will last the test of time.
Distinctive Details
Instilling a certain experience within the watches has been something Jonathan continues to do in a clever, yet subtle manner. For example, the Metric watch has markers that specially highlight the optimal time for an espresso shot. At a quick glance, the ordinary person wouldn't realize it.
However, for the wearer, he found that is truly important to include these details so that they can appreciate throughout the many years of wearing the watch.
Pursuit of Quality
We pride ourselves on taking extra measures in order to test our watches to their optimal potential. This means testing each individual component rigorously.
After final hand assembly, the watches are then tested further with water pressure and impact resistant tests to ensure that the assembly is completed successfully and that the watch is keeping time accurately and efficiently.
"You're never complete - you're always trying to chisel away the idea, make it smarter."
— Jonathan Ferrer
