On Sunday, May 10th, BREW proudly joined the automotive community as the title sponsor of Grassroots, a gathering centered around great cars, great people, and the shared passion that brings enthusiasts together.

Set against a backdrop of beautiful machines from both the past and present, the event was everything we love about automotive culture. Thoughtfully restored classics sat alongside modern performance icons, creating a space where stories, craftsmanship, and design could all be appreciated in one place.

BREW was excited to showcase a selection of our watches throughout the event, giving attendees the opportunity to experience our designs in person, try pieces on, and connect directly with the brand. There is always something special about seeing someone discover their first BREW watch face-to-face, especially within a community that appreciates thoughtful design and mechanical inspiration.

One of the highlights of the day was displaying our own Ford GT, which drew enthusiasts throughout the event and reflected the same spirit of engineering, precision, and passion that continues to inspire our watches.

Beyond the cars and watches, Grassroots was filled with everything that makes these gatherings memorable: fresh coffee, good laughs, conversations between enthusiasts, and even plenty of adorable dogs making their way through the crowd alongside their owners. It was the kind of relaxed and welcoming atmosphere that reminds us why events like this matter so much.

We were also thrilled to see attendees picking up BREW watches directly at the show, allowing people to leave not only with memories from the day, but with a piece of BREW on their wrist.

To everyone who stopped by, shared a conversation, grabbed a coffee, admired the cars, or supported BREW throughout the event, thank you. We are grateful to be part of such a passionate and creative community, and we look forward to many more gatherings ahead.