From Cafes to Watch Fairs: Brew’s Journey as a Microbrand Built on Craft and Community.

From Cafes to Watch Fairs: Brew’s Journey as a Microbrand Built on Craft and Community.

Brew Watches embodies the modern microbrand ethos: small, independent, and obsessed with design. Its founder, Jonathan Ferrer, draws on New York’s industrial heritage and coffee culture to create timepieces that feel both artisanal and approachable....
Why Brew Uses Meca-Quartz: Precision Meets Ritual

Why Brew Uses Meca-Quartz: Precision Meets Ritual

At Brew, the chronograph has always been tied to ritual. Specifically, the ritual of timing espresso. The 30-second extraction window became the spark that inspired our design language: purposeful sub-dials, bold accents, and a watch...
Espresso Timing: The Ritual That Inspired Brew Watches

Espresso Timing: The Ritual That Inspired Brew Watches

Before Brew became a watch brand, it started with time spent beside baristas in a café, noticing the details most people overlook. Watching an espresso shot extract is a surprisingly focused experience. The liquid begins...
How to Change a Watch Strap (Step-by-Step Guide)

How to Change a Watch Strap (Step-by-Step Guide)

Changing your watch strap is one of the easiest ways to completely transform the look of your watch. Whether you're swapping straps on a chronograph like the Brew Metric Chronograph or a vintage-inspired piece like...
What Is a Chronograph Watch? (And How to Actually Use One)

What Is a Chronograph Watch? (And How to Actually Use One)

Chronographs are one of the most recognizable and complex watch styles. Multiple subdials. Extra pushers. A dynamic, technical dial layout. But beyond the aesthetics, a chronograph is one of the most practical complications you can wear. Let’s...